Reviewing the site profile
Every email and reply is based on the project profile. What each field does, what to fix first, and when to re-analyse.
The profile is what Larvabot believes about your site. Lead scoring, every email, every reply and every directory listing is built from it, so it's worth getting right. Find it on the project's Profile tab.
#What to check first
If you only have five minutes, check these four fields. They do most of the work.
- Pitch. One or two sentences on what the site is. It goes into every prompt, so make it plain and true.
- What you can offer. The only source of suggestions in emails. If it isn't here, Larvabot won't suggest it. List concrete things: a free tool, an embed, a discount, a guest post idea, a dataset.
- Audience and Segments. Who you're trying to reach, what they need, and where they are. This steers both lead scoring and community keywords.
- Cautions. Things the AI must never claim or topics to avoid. "Not medical advice", "don't promise uptime", "we're not affiliated with X".
#Every field, explained
#What the site is
| Field | Used for |
|---|---|
| Name | Signing emails and naming the project in the dashboard |
| Pitch | Every prompt: scoring, drafts, replies, directory copy |
| Summary | A longer description for context when scoring leads |
| Category | Directory picks and search phrasing |
| What you can offer | The only things an email may suggest |
| Value props | One per line. Picked from to make each email relevant |
#Who it's for
| Field | Used for |
|---|---|
| Audience (one line) | A short version for prompts |
| Segments | One per line as segment | needs | where they are. Shapes lead scoring and where to look |
| Competitors / alternatives | name | url. Powers "alternative to X" searches and helps spot people unhappy with a competitor |
| Search keywords | Words for finding leads and scoring relevance |
| Tone | How drafts should sound, e.g. "friendly, plain, a bit nerdy" |
| Cautions | Claims to avoid and regulated topics |
#Where to focus and ideas
Where to focus rates each channel (email, Reddit, directories…) as high, medium or low fit, with the reason. Ideas lists free or nearly free marketing ideas for this particular site. Both are advice for you; they don't change what runs.
#Email campaigns plan
Each planned campaign has a name, a goal (who to contact and why) and search queries, one per line. Tick remove to drop one, or fill in the empty card to add one. When you approve, these become real campaigns you can edit later on the Setup tab.
#Communities
| Field | Used for |
|---|---|
| Watch keywords | Exact phrases matched in Reddit and Hacker News titles every couple of hours |
| Subreddits | Their newest posts are scanned for people asking |
| How people ask | Phrases searched on the web, forums and YouTube. Write them the way the person asking would |
| Niche forums | Domains of forums your audience uses. Discourse forums are searched directly |
| Stack Exchange sites | Site names like webapps or softwarerecs |
| YouTube searches | Video topics whose comments attract the question (needs a YouTube key) |
| GitHub searches | Only for developer audiences. Leave empty otherwise |
Under the watch keywords, Keyword health shows how many matching posts each phrase had in the past year and in the last 30 days. A phrase with no posts in a year is highlighted: replace it with something people actually write. More on keywords
#Directories
Tick the starter lists that fit (general, games, dev, saas, ai, wordpress, fintech, africa, education) and add search queries for finding more places. Directories
#F5Bot keywords
One per line as keyword | flags | why. F5Bot's free plan watches 5 keywords per account, so the list next to it has a Copy the first 5 button, with each keyword's flags ready to paste into F5Bot's "Raw flags" box. F5Bot setup
#Saving and approving
Click Save profile (it sticks to the bottom of the screen) after editing. While the project is in review, save first, then click Approve & start: that creates the planned campaigns and switches the project on.
Short and true beats long and clever
The AI copies your wording closely. If the profile oversells, the emails will too. Write it the way you'd describe your project to a friend who's a bit skeptical.
#Re-analysing later
Changed your site a lot? Click Re-analyse site to read it again. It refreshes the analysis; review the result before saving, because it can overwrite your edits. For campaigns that the new plan suggests but you don't have yet, click Add suggested campaigns.