Reviewing the site profile
Every email and reply is based on the project profile. What each field does, what to fix first, and when to re-analyse.
The profile is what Larvabot believes about your site. Lead scoring, every email, every reply and every directory listing is built from it, so it's worth getting right. Find it on the project's Analysis tab, split into five sections: The site (what it is, who it's for, focus and ideas), Outreach brief (who to reach, what to say), Email plan, Communities and Directories. Pick a section from the list on the left (on a phone, the row of buttons at the top).
#What to check first
If you only have five minutes, check these four fields. They do most of the work.
- Pitch. One or two sentences on what the site is. It goes into every prompt, so make it plain and true.
- What you can offer. The only source of suggestions in emails. If it isn't here, Larvabot won't suggest it. List concrete things: a free tool, an embed, a discount, a guest post idea, a dataset.
- Audience and Segments. Who you're trying to reach, what they need, and where they are. This steers both lead scoring and community keywords.
- Cautions. Things the AI must never claim or topics to avoid. "Not medical advice", "don't promise uptime", "we're not affiliated with X".
#Every field, explained
#What the site is
| Field | Used for |
|---|---|
| Name | Signing emails and naming the project in the dashboard |
| Pitch | Every prompt: scoring, drafts, replies, directory copy |
| Summary | A longer description for context when scoring leads |
| Category | Directory picks and search phrasing |
| What you can offer | The only things an email may suggest |
| Value props | One per line. Picked from to make each email relevant |
#Who it's for
| Field | Used for |
|---|---|
| Audience (one line) | A short version for prompts |
| Segments | One per line as segment | needs | where they are. Shapes lead scoring and where to look |
| Competitors / alternatives | name | url. Powers "alternative to X" searches and helps spot people unhappy with a competitor |
| Search keywords | Words for finding leads and scoring relevance |
| Tone | How drafts should sound, e.g. "friendly, plain, a bit nerdy" |
| Cautions | Claims to avoid and regulated topics |
#Where to focus and ideas
Where to focus rates each channel (email, Reddit, directories…) as high, medium or low fit, with the reason. Ideas lists free or nearly free marketing ideas for this particular site. Both are advice for you; they don't change what runs.
#Outreach brief
The brief decides who counts as a lead and what may be said about your project. Every lead score, email, reply and listing follows it.
| Field | Used for |
|---|---|
| Who is writing | Your name, role and project in one line, the voice of every draft |
| Where your leads are | Only if you serve one place, e.g. Manchester, UK. See below |
| Ideal lead | Exactly who you want to reach, and what their site looks like |
| Strong signals | What on a lead's site makes them a great fit, one per line |
| Not a lead | Who to skip (directories, big brands, competitors…), one per line |
| Why they'd care | The benefit that makes a lead curious, in plain words |
| The ask | The one call to action of a first email, with the link to use |
| Facts emails may state | The only claims about your project a draft may make |
| Never say | Claims and wording to avoid |
| Show each lead a live example | For products that find posts or leads: see below |
| Never research these sites | Domains search keeps returning that are never leads |
Where your leads are. A local business (a furniture maker, a city's DJ) can set a country or cities. Re-analyse afterwards: the searches then use your cities, the plan picks your country's and cities' subreddits and groups, and anyone clearly based elsewhere (another country's places, currency, phone code or domain) is scored as not a lead. Most people never say where they are, and they're scored exactly as if no location were set. Selling online, or to anyone? Leave it empty and nothing is filtered.
Show each lead a live example. When your product finds leads for other businesses, nothing convinces like a real one. With this on, the research notes what each lead sells ("wedding DJ") and where, and before drafting Larvabot looks for one real, recent public post where someone asks for exactly that, in their city if it can. The first email mentions it in plain words, without naming the person, and links it. If no post turns up, the email is written without one.
#Email campaigns plan
Each planned campaign has a name, a goal (who to contact and why) and search queries, one per line. When your customers are individuals rather than businesses (couples booking a DJ, families buying furniture), the analysis plans few or no email campaigns, only businesses that could refer or partner with you, and puts the effort into communities instead. Pick a campaign from the list (a dropdown on a phone) to edit it. Tick Remove this campaign from the plan to drop one, or choose + New campaign to add one. When you approve, these become real campaigns you can edit later on the Setup tab.
#Communities
| Field | Used for |
|---|---|
| Watch keywords | Exact phrases matched in Reddit and Hacker News titles every couple of hours |
| Subreddits | Their newest posts are scanned for people asking |
| How people ask | Phrases searched on the web, forums and YouTube. Write them the way the person asking would |
| Niche forums | Domains of forums your audience uses. Discourse forums are searched directly |
| Stack Exchange sites | Site names like webapps or softwarerecs |
| YouTube searches | Video topics whose comments attract the question (needs a YouTube key) |
| GitHub searches | Only for developer audiences. Leave empty otherwise |
Under the watch keywords, Keyword health shows how many matching posts each phrase had in the past year and in the last 30 days. A phrase with no posts in a year is highlighted: replace it with something people actually write. More on keywords
#Directories
Tick the starter lists that fit (general, games, dev, saas, ai, wordpress, fintech, africa, education) and add search queries for finding more places. Directories
#F5Bot
F5Bot's address and keywords have their own F5Bot tab, next to Setup. F5Bot setup
#Saving and approving
Click Save analysis (it sticks to the bottom of the screen) after editing. It saves every section at once, so you can edit several before saving. While the project is in review, save first, then click Approve & start: that creates the planned campaigns and switches the project on.
Short and true beats long and clever
The AI copies your wording closely. If the profile oversells, the emails will too. Write it the way you'd describe your project to a friend who's a bit skeptical.
#Re-analysing later
Changed your site a lot? Click Re-analyse site to read it again. It refreshes the analysis; review the result before saving, because it can overwrite your edits. For campaigns that the new plan suggests but you don't have yet, click Add suggested campaigns.