Adding a project
Create a project from a domain. Larvabot reads your site and drafts an analysis and outreach plan, and nothing runs until you approve it.
A project is one website you want to promote. Every project is independent: its own profile, campaigns, keywords, sender, tracking snippet and reports. Promote three sites? Make three projects.
#Create it
Click + next to Projects in the sidebar. The form asks for three things:
| Field | What to enter |
|---|---|
| Domain | Just the domain, like toolfork.net. No https://, no path. |
| Your name | How emails are signed. Your real first name works best. |
| Send from | The address emails come from, on this project's domain, like [email protected]. You can change it later on the Setup tab. |
Click Create project. The button says "Reading the site and planning…" for about 20 seconds while Larvabot works.
#What happens during the analysis
- Reading. Larvabot fetches your homepage and sitemap, then reads up to six of its most informative pages (things like about, features and pricing). JavaScript-heavy pages go through Jina Reader.
- Understanding. The AI writes a profile: what the site is, who it's for and where they hang out, value props, competitors, tone, cautions, which channels fit, and a few extra marketing ideas.
- Planning. It drafts email campaigns (including competitor and brand-mention searches), community watch keywords, subreddits, "how people ask" phrases, F5Bot keywords and directory picks.
The project is created in review status: the sidebar shows a blue dot, and the project header says Waiting for your review.
Nothing runs yet
A project in review takes part in no jobs at all. No searching, no drafting, no sending. It starts only when you click Approve & start on the Analysis tab.
#Next: review the profile
The AI is good at reading a site but it can't read your mind. Maybe it picked the wrong audience, missed your best feature, or listed a "competitor" you actually integrate with. Every email and reply is built on the profile, so a few minutes here pays off for months. Reviewing the site analysis
#The project tabs
| Tab | What's there |
|---|---|
| Overview | How the project is doing in numbers, and your to-do list: everything that needs you, with a button for each. |
| Emails | Every email lead, grouped by what to do: ready to send, scheduled, needs a contact, sent, in progress and not a fit. |
| Conversations | Threads where people ask for what you offer, with reply drafts. |
| Directories | The directory checklist. |
| Contacts | People you already know, and the send queue. |
| Reports | Visitors from outreach, activity and the lead funnel over time. |
| Analysis | What Larvabot understood about your site, and the plan. Edit, re-analyse, approve, pause. |
| Setup | Sender, email setup check, tracking snippet and campaigns. |
The numbers on the tabs are what's waiting for you: emails ready to send, conversations worth replying to, directories to do and contacts to message.
#Pausing and deleting
- Pause project (on the Analysis tab) stops all jobs for the project but keeps everything. Resume project picks up where it left off.
- Delete project and all its data is at the bottom of the Setup tab. It removes the project, its leads, emails, conversations, directories, contacts and visits. There's no undo.