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Introduction

How Larvabot works

The lifecycle of a Larvabot project: site analysis, campaigns, research, drafts, your review, sending, replies and reports.

3 min readUpdated

Every Larvabot project goes through the same life cycle. The bot does the slow, repetitive parts in the background and stops at every point where a human should decide.

#1. Analysis: reading your site

When you add a project, Larvabot reads your homepage, your sitemap and a few key pages. The AI turns that into a profile (what the site is, who it's for, competitors, tone, things never to claim) and a plan: email campaigns with search queries, community keywords, subreddits, F5Bot keywords and directory picks.

The project then waits in review. Nothing runs until you've read the profile, fixed what's wrong and clicked Approve & start. How to review a profile.

#2. Finding: leads, conversations and directories

Once approved, the hourly tick starts looking:

  • Leads come from your email campaigns' search queries. Each run uses the next query on the list. Email outreach
  • Conversations come from Threads, Reddit, X, LinkedIn, Facebook groups, Hacker News, F5Bot alerts, Stack Exchange, YouTube, GitHub, Bluesky, Lemmy, niche forums (also through Ahrefs Firehose), your Telegram groups and general web search. For freelancers and local businesses whose customers are individuals, this is where most leads arrive. Conversations
  • Directories start from a vetted list and grow through search twice a day. Directories

#3. Research: is this worth your time?

For each lead, Larvabot reads the page and asks the AI two questions: does this fit? (a score out of 100) and why would this person care? Leads under 60 are skipped. For the rest it records a concrete detail from the page and what to suggest, then looks for a contact: the page itself, the author's bio, contact and about pages, and, only if those are empty, free email finders like Prospeo, Tomba and Hunter. Every address gets an MX check so you don't write to dead domains.

Conversations get the same treatment: a relevance score, the intent ("asking for a tool", "wants an alternative"…) and a laid-back reply draft that says you built the thing.

#4. Drafting: words that sound like you

For every lead with a contact, the AI drafts a short first email that names the exact page and detail it's about, plus two follow-ups. The drafts use your profile's tone and cautions, and they only suggest things from your profile's What you can offer field.

#5. You review

Drafts land on the Emails tab under Ready to send, and the project's Overview lists them in your to-do. Edit anything, then Send now, Schedule it for your send window, or skip it. Reviewing and sending

#6. Sending, replies and follow-ups

Each email you schedule (or that autosend schedules for you) gets an exact time on one of the project's send days inside your send window, a few minutes apart and within your daily pace. Larvabot sends it then through your own SMTP account, from your own address. Follow-ups go out 4 and then 5 days later, threaded under the first email.

It checks your inbox every few minutes. A reply stops the follow-ups straight away, a bounce marks the lead, and F5Bot alerts become conversations.

#7. Reports: did it work?

The tracking snippet on your site records where each visit came from, from the referring site (links in emails stay clean, with no tracking tags). The Reports tab puts it together: visitors by channel, replies, backlinks won and the full lead funnel. Once a day, Larvabot also checks whether contacted sites started linking to you.

  1. Analyse your site into a profile and plan
  2. Approve the plan (nothing runs before this)
  3. Find leads, conversations and directories, hourly
  4. Research and score each one, skipping poor fits
  5. Draft emails and replies from your profile
  6. Review: you edit, then send, schedule or skip
  7. Send slowly, stop on replies, follow up politely
  8. Measure visits, replies and backlinks

What "hourly" means

Larvabot works in the background about once an hour, doing a little of everything each time: inbox, sending, research and drafting every run; searching every 4 hours; Reddit and Hacker News every 2 hours; directories twice a day; link and tracking checks daily. You don't need to keep the dashboard open. See what ran

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