Measuring what works

Knowing which email, thread, directory or backlink actually brought visitors, including traffic from AI assistants.

Where Larvabot helps: Larvabot's reports

How to Track AI Referral Traffic (ChatGPT, Perplexity, Gemini) in GA4

How to track AI referral traffic in GA4: the built-in AI Assistant channel, a custom channel group for the rest, and what Search Console shows instead.

Oct 14, 2026 · 6 min read